Today we are talking about an upcoming event that is like no other in this industry. It is a fresh new concept but I will allow the brains behind be the one to tell you about…
Jus B: Who is Tebogo Mokatse?
Tebogo Mokatse: Tebogo is manager and events coordinator at Deep n Soul Touch Productions
Jus B: When and how did you get involved in the entertainment industry?
Tebogo Mokatse: It was in 1993 when I used to be a dj for a group of rap artists but the real break -through came in 2003, when I started working with the likes of Morafe, Tuks and Ken-i, just to mention a few. I was was invited by Lee Kasumba (Editor of YMag) to do some reviews on a few hip hop albums in the same year.
Jus B: Your birthday is coming next month. Are you excited about adding another candle on the cake?
Tebogo Mokatse: Of course, nothing feels good as growing a year older. I am super excited.
Jus B: Tell us about the Ignition
Tebogo Mokatse: The Ignition is an event aimed to target all the musicians and music lovers who resides in and out of Gauteng. As the name may already inform you, the event aims to ignite the plans and aspirations of all musicians who resolute to take their careers one step forward in the year 2015. In celebration of Tebogo Mokatse ‘s birthday, manager of Deep N Soul Touch Productions, we opted to empower our up and coming musicians, as opposed to just playing music, having fun and consuming alcoholic beverages. We want to afford these musicians a platform to engage with the more experienced musicians to build relationships as well as to establish new networks. We have invited amongst others, people like Sir-LSG, Kaylow, Trev the Japanese, Ralf Gum, Vinny da Vinci, ZuluMafia, Mpho Mothibe, Christos, Chymamusique, Khuli Chana, Cassper Nyovest and the Mams FM crew just to mention a few. In our invitation we have explained what the aim of the event is and we expect most of these musicians to honor our invitation. This are the people who most of the up and coming musicians look up to, mainly because of their success stories and we want them to share their experiences and success stories with us. If there is anything we can do for our people, is to empower them. Let’s not forget that charity begins at home. Let’s Ignite your career!
Jus B: What made you to come up with this concept?
Tebogo Mokatse: I’ve done a Music Conference recently and It was amazing to see people engaging with one another and exchanging contact, so I thought why not have a party where people can come and network whilst socialising at the same time.
Jus B: Who is your target audience that you want to reach out to?
Tebogo Mokatse: Ideally, I am targeting all the djs and the producers, but anyone who is a tertiary graduate and has no job, will also form a good audience.
Jus B: Do you think that the aspiring artists and house music fans understand the concept? Do they get it?
Tebogo Mokatse: Honestly, I don’t think they do. I am doing a feature on Mams FM from 17 Dec until 09 January. People can tune in and hear more about The Ignition and what it’s all about.
Jus B: At the end of the conference/event, what results are you hoping for?
Tebogo Mokatse: I want people to go home and start initiating projects that will help them make good music and good money out of it.
Jus B: You are an artist manager to talented djs, are you scouting for talent or is this event just for educational purposes?
Tebogo Mokatse: No, I am not scouting at all. This is a pure educational and motivational event.
Jus B: Was this event easy to put together? which challenges do you face when you try to organize an event of this calibre? Is it easy to get people to buy into it?
Tebogo Mokatse: None of the events I’ve done before were easy. They are always challenging, especially because I rely on my company funds to put everything together. So one needs to budget well and make sure that the marketing campaign is also appealing to get people to buy into it. I went as far as Youtube Videos, Radio ads, Flyers and this blog too. Hahaha.
Jus B: You have a crazy line-up consisting of talented artists/djs/producers and other role-players in the industry. What can we expect on the day?
Tebogo Mokatse: The guest speakers and all the artists/djs were selected strategically. This event is a first of its kind, so we need to make sure that the experience is unique. I don’t want to give-away too much but people can expect a quality show.
Jus B: People are not used to the idea of hospitality packages. How are going to convince them that this is an easier option?
Tebogo Mokatse: Look, the idea of hospitality packages has been around since forever but people turn to overlook it, probably because of the brands that we package. If you want to spend wisely and enjoy all the hospitalities you expect when you go out to a 3 or 4 star hotel, try those packages.
Jus B: What is the cost of the hospitality packages and entrance fee?
Tebogo Mokatse: Hospitality packages range from R800 to R1200 and they include 4 tickets and food. A general admission tickets costs R100 per person
Jus B: What aspirations do you have about DnST and for yourself as a manager?
Tebogo Mokatse: For DnST, I would like to see them as one of the top 5 Record labels in the country. As a Manager, I want to be the best in the business worldwide.
Jus B: Any additional information that you want the masses to know about?
Tebogo Mokatse: The Ignition will be an annual feature. If we didn’t add you to the line-up this year, don’t stop grinding, your turn will come. Thanks to Jack Budha and Mams FM for supporting the concept, we will grow together.
Well, thank you for this information and good luck with the event. Send us pictures from the day!